Research Progress

Trying to get to the discussion part before the draft hand in.

The books that I've read reshaped my research concept a little bit or at least helped me to structure the document in a more coherent order. I'm working on different parts at the moment but it's now clear what is missing and what needs rethinking and rewriting.

INTRODUCTION

I'm going to start with an overview of the current state of the music world. Starting from afar with the definition of The Millennials, the new generation. Their characteristics, habits, needs, ambitions.

This will lead to the worldwide indie culture concentrating on music in the first place.

Then I'll incorporate MTV and explain what role it has today. Will mention that this medium is slowly dying and this will lead me to the background.



BACKGROUND

As I understand, background is all about what's going on at the moment.
I'll try to be as up-to-date as possible.
2011, what's going on RIGHT NOW? Here I'm going to introduce YouTube, why is it important to look into this platform and what power and impact it has.

DISCUSSION
Where is the best place for an artist to appear?
Music marketing, stealth marketing. Music in advertising.
Types of music promotion.
The latest trends, biggest acts.
The use of the newest technology in music advertising.

Discussion about the world going digital.



CONCLUSION

Still a long way to get here!

Primary research.

Struggling with this little bit. Can't decide which method to use etc. Is a survey appropriate?