So today I went out and did my interviews. Manage to get 11 people to talk about music, record stores, collecting and consuming music, Buddhism, cover art and life in general. The only music store that allowed me to come, hang around and talk to the customers was this beautiful Classical Music Shop in Hockley. So I made a pie the night before, packed a voice recorder, my camera and just went there to see what happens.
My guess about the current trend of switching from the physical record to the digital equivalent was right.
Will listen to the recordings again (something around 2 hours in total) and get the results from there.
Three different age groups: check
Variety of opinions: check
Unexpected findings: check
Joy: definitely check!!!
p.s. the name for this post is taken from my last interview, the guy I talked to did a music course years ago.
Saturday, 28 January 2012
Saturday, 21 January 2012
Love, friendships, relationships and others ships. Artifact 1.
Save the music
In my research document that has already been marked I spoke about where the world is now in terms of music entertainment. What is the relationship between people and their entertainment?
The record as we know it (or, more likely as our parents knew it) is dying. It's an interesting subject or even an issue to discuss that is why I am conducting this particular research.
After having heard many different opinions and looking into the findings that others made it is time for me to go and look for my own results. This is going to happen during my search for the five artifacts.
What role does the record have now? Is it a form of art/ symbol of the past couple of decades/ portrait of an artist?
ARTIFACT 1
How do people access their music? What is the role of the human factor in the life of the record as a medium?
I am sure there are people out there who still use their old record players but in the reality they are exceptions.
My generation remembers cassette tapes, the CD era and then, finally the mighty mp3 and iTunes and its relatives. Today we are witnessing a huge transition from the physical record to the virtual online product that is easily accessible and shared.
The first artifact is going to observe people and their actions at a specific environment, in this case that will be a record store. I plan to go and interview people while they are shopping to see what is the current trend of acquiring music.
Possible questions for the record store shoppers:
AREAS:
1. Emotion
2. Tradition
3. Technology
EMOTION:
The record as a symbol/metaphor.
1. What is the first association you could point out when hearing the word 'record'?
2. Is this record store the only place you buy your music? If no, what are the other ways you purchase tracks?
TRADITION:
The medium that the world is used to.
1. What devices do you use for your music experience?
2. Is it important for you to have a physical version of an album? Does it feel more reliable than just an mp3 file?
TECHNOLOGY
How do we listen to our music today?
1. How do you feel about the record being replaced by online shopping and digital music consumption?
2. Do you think the world will be willing to adapt the new forms of the record?
3. What about YouTube and Vevo? Do you find these websites useful for finding and listening to music?
Sunday, 20 November 2011
Research Progress
Trying to get to the discussion part before the draft hand in.
The books that I've read reshaped my research concept a little bit or at least helped me to structure the document in a more coherent order. I'm working on different parts at the moment but it's now clear what is missing and what needs rethinking and rewriting.
INTRODUCTION
I'm going to start with an overview of the current state of the music world. Starting from afar with the definition of The Millennials, the new generation. Their characteristics, habits, needs, ambitions.
This will lead to the worldwide indie culture concentrating on music in the first place.
Then I'll incorporate MTV and explain what role it has today. Will mention that this medium is slowly dying and this will lead me to the background.
BACKGROUND
As I understand, background is all about what's going on at the moment.
I'll try to be as up-to-date as possible.
2011, what's going on RIGHT NOW? Here I'm going to introduce YouTube, why is it important to look into this platform and what power and impact it has.
DISCUSSION
Where is the best place for an artist to appear?
Music marketing, stealth marketing. Music in advertising.
Types of music promotion.
The latest trends, biggest acts.
The use of the newest technology in music advertising.
Discussion about the world going digital.
CONCLUSION
Still a long way to get here!
Primary research.
Struggling with this little bit. Can't decide which method to use etc. Is a survey appropriate?
The books that I've read reshaped my research concept a little bit or at least helped me to structure the document in a more coherent order. I'm working on different parts at the moment but it's now clear what is missing and what needs rethinking and rewriting.
INTRODUCTION
I'm going to start with an overview of the current state of the music world. Starting from afar with the definition of The Millennials, the new generation. Their characteristics, habits, needs, ambitions.
This will lead to the worldwide indie culture concentrating on music in the first place.
Then I'll incorporate MTV and explain what role it has today. Will mention that this medium is slowly dying and this will lead me to the background.
BACKGROUND
As I understand, background is all about what's going on at the moment.
I'll try to be as up-to-date as possible.
2011, what's going on RIGHT NOW? Here I'm going to introduce YouTube, why is it important to look into this platform and what power and impact it has.
DISCUSSION
Where is the best place for an artist to appear?
Music marketing, stealth marketing. Music in advertising.
Types of music promotion.
The latest trends, biggest acts.
The use of the newest technology in music advertising.
Discussion about the world going digital.
CONCLUSION
Still a long way to get here!
Primary research.
Struggling with this little bit. Can't decide which method to use etc. Is a survey appropriate?
Friday, 18 November 2011
Concept for the Client Project
After discussing my ideas with several different people, I've made some amends.
At the very beginning, my plan was to make two different products:
Music Documentary
Home sessions
But after actually trying to imagine how these two very different types of video are going to work, I realised they won't. So I did my research. The plan was to find if somebody had done a similar project before.
Deborah, my client project supervisor expressed her opinion about my strengths and skills and she thinks that my calling card is narrative.
Had a similar conversation with Jools, he mentioned atmosphere as the main feature that describes my work. This made me think about how I actually approach all my projects. Don't really know if it's a positive thing but I do a lot of things instinctively e.g. on shoot I tend to do a lot of spontaneous decisions which later turn out to be the best bits of my work.
But anyhow, this post is about my client project.
My chosen client is a gypsy jazz band Maniere Des Bohemiens.
The band is quite new,they've been playing for the last couple of years together. They're not signed to any label but as the violinist Rob mentioned, they're not aiming for a contract, there's not much money in this type of music in the industry. Instead, they prefer doing live cozy gigs that attract their certain audience.
My plan was to represent the band for the first time, to make a music documentary explaining where this band comes from, who are the band members, how they came together to play their music etc. Also, the whole concept of a gypsy jazz band means (in my opinion) that these people are constantly traveling from place to place, 'home is where the heart is'. This led me to the idea of 'Home sessions', a series of live performances taking place at different locations such like Hand & Heart pub, one of the member's actual house where they rehearse, theatre , outdoors, etc.
Having rethought my idea, now I want to mix the live performance with some content and narrative. The viewer would have two different experiences:
1.If you watch only one segment of the series, you get the flavor of the band and their music but your don't get the whole story behind it.
2.If you watch the whole thing, you then have a full understanding about this particular band.
I seek for narrowing the distance between the band and its audience. Knowing how the music you like was born, puts you on the whole new level of connecting with the band.
As I see the structure of one of the home sessions it would go like this:
1. Create a 20-30s opening sequence for the whole documentary and use it at the beginning of each separate home session.
2. A short interview. Three main keypoints:
The origin of the band.
The present of the band
The future of the band
3. Live performance
4. Closing interview (I'm after some authentic stories, e.g. from their childhood, when and how they were first influenced by music.
Some examples of such documentaries:
Mumford & Sons Gentlemen of the Road series:
trailer:
Adele Live in her own home:
Jonsi Go Quiet acoustic version of his new album filmed in his own home:
The bottom line of this, of course, is promotion and introducing the band to the viral YouTube and Vimeo world.
At the very beginning, my plan was to make two different products:
Music Documentary
Home sessions
But after actually trying to imagine how these two very different types of video are going to work, I realised they won't. So I did my research. The plan was to find if somebody had done a similar project before.
Deborah, my client project supervisor expressed her opinion about my strengths and skills and she thinks that my calling card is narrative.
Had a similar conversation with Jools, he mentioned atmosphere as the main feature that describes my work. This made me think about how I actually approach all my projects. Don't really know if it's a positive thing but I do a lot of things instinctively e.g. on shoot I tend to do a lot of spontaneous decisions which later turn out to be the best bits of my work.
But anyhow, this post is about my client project.
My chosen client is a gypsy jazz band Maniere Des Bohemiens.
The band is quite new,they've been playing for the last couple of years together. They're not signed to any label but as the violinist Rob mentioned, they're not aiming for a contract, there's not much money in this type of music in the industry. Instead, they prefer doing live cozy gigs that attract their certain audience.
My plan was to represent the band for the first time, to make a music documentary explaining where this band comes from, who are the band members, how they came together to play their music etc. Also, the whole concept of a gypsy jazz band means (in my opinion) that these people are constantly traveling from place to place, 'home is where the heart is'. This led me to the idea of 'Home sessions', a series of live performances taking place at different locations such like Hand & Heart pub, one of the member's actual house where they rehearse, theatre , outdoors, etc.
Having rethought my idea, now I want to mix the live performance with some content and narrative. The viewer would have two different experiences:
1.If you watch only one segment of the series, you get the flavor of the band and their music but your don't get the whole story behind it.
2.If you watch the whole thing, you then have a full understanding about this particular band.
I seek for narrowing the distance between the band and its audience. Knowing how the music you like was born, puts you on the whole new level of connecting with the band.
As I see the structure of one of the home sessions it would go like this:
1. Create a 20-30s opening sequence for the whole documentary and use it at the beginning of each separate home session.
2. A short interview. Three main keypoints:
The origin of the band.
The present of the band
The future of the band
3. Live performance
4. Closing interview (I'm after some authentic stories, e.g. from their childhood, when and how they were first influenced by music.
Some examples of such documentaries:
Mumford & Sons Gentlemen of the Road series:
trailer:
Adele Live in her own home:
Jonsi Go Quiet acoustic version of his new album filmed in his own home:
The bottom line of this, of course, is promotion and introducing the band to the viral YouTube and Vimeo world.
Tuesday, 15 November 2011
Jim Shorthose & Neil Maycroft: New Spectacles for Juliette
Just got back from the book launch event. I red the previous two books by Jim Shorthose, really like his way of thinking. That was the first time I've ever been to Antenna, what a wonderful place! The atmosphere of the event was really warm and nice, there were around 15-20 people working within creative industries. had a nice chat with a lady that does PR for charity organizations.
The book is available at: jimshorthose.co.uk
The book is available at: jimshorthose.co.uk
Friday, 11 November 2011
Life (coursework) saver
http://visitsteve.com/made/selfcontrol/
I find this tiny piece of software incredibly useful. You create your own 'black list' (mine includes facebook, youtube, pininterest and other procrastination friendly sites) and set up your own timer. After pressing START there's no way to access the bad sites until the timer stops.
My roomate calls me irresponsible and immature because I can't resist wasting time doing absolutely nothing online. The sad thing is she's right. So I installed selfcontrol and things are about to (hopefully) change around here.
I find this tiny piece of software incredibly useful. You create your own 'black list' (mine includes facebook, youtube, pininterest and other procrastination friendly sites) and set up your own timer. After pressing START there's no way to access the bad sites until the timer stops.
My roomate calls me irresponsible and immature because I can't resist wasting time doing absolutely nothing online. The sad thing is she's right. So I installed selfcontrol and things are about to (hopefully) change around here.
Music Advertising (Research)
Currently reading books on marketing and advertising as well as conceptual art.
Thinking of changing my research topic to 'Confusion: read more, understand less'.
The main areas I'll be focusing on:
HISTORY OF MUSIC VIDEOS. That will also include documenting music.
CONTEMPORARY ADVERTISING AND MARKETING.
MUSIC TV SHOWS.
YOUTUBE SENSATIONS. The new generation of celebrities.
LITERAL VISUAL PRESENCE. Denying 'seeing is believing'. Virtual bands. Gorillaz.
Today's rhetoric question:
What's the difference between a music video where you have product replacement and an advert where there's some iconic song in the background?
Thinking of changing my research topic to 'Confusion: read more, understand less'.
The main areas I'll be focusing on:
HISTORY OF MUSIC VIDEOS. That will also include documenting music.
CONTEMPORARY ADVERTISING AND MARKETING.
MUSIC TV SHOWS.
YOUTUBE SENSATIONS. The new generation of celebrities.
LITERAL VISUAL PRESENCE. Denying 'seeing is believing'. Virtual bands. Gorillaz.
Today's rhetoric question:
What's the difference between a music video where you have product replacement and an advert where there's some iconic song in the background?
Monday, 7 November 2011
Post-deadline update
Last week I handed in my simulated client project and startUP factory report. Gave myself a word not to lament about it anymore even though I know I could have done it better.
But just like one wise man said 'it's done and dusted' so it's time to move on to my next projects.
RESEARCH
What impact does the visual presence of music have on its promotion and marketing?
Submit your answers via dropbox.
There's a pile of books next to my bed, a red-labeled document file on my desktop and constant stress in my head. It's almost impossible to understand how important these 3000-4000 words are. Currently reading stuff about the types of music marketing that I am not going to investigate. Did you know that Michael Jackson owns (well, used to) the copyright of every single song The Beatles have ever written? I didn't. That's the kind of stuff I'm digging in now just to get the flavor of the industry and the way things work there.
EXHIBITION PACKAGE
What happens when after two years of quite intense academic life you realise that your portfolio is basically empty? In my case, a panic attack. But then I started thinking about what could I possibly get done in this tight schedule and now I've got a little plan for some shorts that would go on my portfolio.
LIVE CLIENT PROJECT
Had a meeting with my clients before their gig. We discussed possible ideas and locations for the documentary and Home Sessions. I'm really excited but have to work on my brief and proposal.
So far so good.
But just like one wise man said 'it's done and dusted' so it's time to move on to my next projects.
RESEARCH
What impact does the visual presence of music have on its promotion and marketing?
Submit your answers via dropbox.
There's a pile of books next to my bed, a red-labeled document file on my desktop and constant stress in my head. It's almost impossible to understand how important these 3000-4000 words are. Currently reading stuff about the types of music marketing that I am not going to investigate. Did you know that Michael Jackson owns (well, used to) the copyright of every single song The Beatles have ever written? I didn't. That's the kind of stuff I'm digging in now just to get the flavor of the industry and the way things work there.
EXHIBITION PACKAGE
What happens when after two years of quite intense academic life you realise that your portfolio is basically empty? In my case, a panic attack. But then I started thinking about what could I possibly get done in this tight schedule and now I've got a little plan for some shorts that would go on my portfolio.
LIVE CLIENT PROJECT
Had a meeting with my clients before their gig. We discussed possible ideas and locations for the documentary and Home Sessions. I'm really excited but have to work on my brief and proposal.
So far so good.
Monday, 24 October 2011
Thank You video final edit
72 hours till the deadline and luckily there isn't a lot to be stressed about.
The only bit that's left to do is the paperwork.
Here's the final edit of my thank you video.
I managed to shrink the thing to 1:20s. Will see what the first responses sound like tomorrow at the tutorial.
The only bit that's left to do is the paperwork.
Here's the final edit of my thank you video.
I managed to shrink the thing to 1:20s. Will see what the first responses sound like tomorrow at the tutorial.
Thursday, 20 October 2011
Thank You video production
After the numerous times of changing my idea and the initial script, I finally settled down and decided on my final Thank You video concept.
As I mentioned before, my video is like a demonstration of a part of the three piece scheme.
The Storyboard:
The location I chose (the conservatoire) was perfect! Apart from the light that kept on changing every three minutes.
My actress Natalia came to see me at 1pm that way we had 2 hours of rehearsing before the DOP came to shoot. I'd like to thank Tom Pykett again, he basically saved my project. Tom joined our course this year, came from Confetti Studios. I had only heard about the technical abilities people at that school have. Yesterday I had a chance to see it with my own eyes. I'd never worked with somebody that knows so much about film production before, was amazing. He understood my vision right away and made it work. Thank you Tom!!!
I looked at the footage on Premiere today, looks good! It's one minute long tracking shot, all I am going to do is colour grading and synchronising the sound because we recorded it on Tom's camera (my Rebel doesn't have a whole lot of audio options).
Still working on the paperwork, the plan is to get EVERYTHING done tomorrow!
This short video taught me that you just can't be a 'one man band' when it comes to shooting. I had a hard time finding help (everybody I knew were mega busy that wednesday). To be honest, that was the first time I directed something, now I feel I was a little bit too picky and fussy about some shots, but that happens when you stand aside and watch the whole thing instead of staring at the camera screen. You start seeing tiny flaws and want to fix them right away. It was fun and great experience no matter what.
As I mentioned before, my video is like a demonstration of a part of the three piece scheme.
The Storyboard:
The location I chose (the conservatoire) was perfect! Apart from the light that kept on changing every three minutes.
My actress Natalia came to see me at 1pm that way we had 2 hours of rehearsing before the DOP came to shoot. I'd like to thank Tom Pykett again, he basically saved my project. Tom joined our course this year, came from Confetti Studios. I had only heard about the technical abilities people at that school have. Yesterday I had a chance to see it with my own eyes. I'd never worked with somebody that knows so much about film production before, was amazing. He understood my vision right away and made it work. Thank you Tom!!!
I looked at the footage on Premiere today, looks good! It's one minute long tracking shot, all I am going to do is colour grading and synchronising the sound because we recorded it on Tom's camera (my Rebel doesn't have a whole lot of audio options).
Still working on the paperwork, the plan is to get EVERYTHING done tomorrow!
This short video taught me that you just can't be a 'one man band' when it comes to shooting. I had a hard time finding help (everybody I knew were mega busy that wednesday). To be honest, that was the first time I directed something, now I feel I was a little bit too picky and fussy about some shots, but that happens when you stand aside and watch the whole thing instead of staring at the camera screen. You start seeing tiny flaws and want to fix them right away. It was fun and great experience no matter what.
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