It's business, it's business time!
This assignment is about coming up with a business plan for your own creative company. And it's not as simple as it sounds, especially for a person like me that has never had an actual interaction with the inside of that kind of business.
Anyway. The reading list:
Soul food and music By Kim. Errington, Neil Maycroft and Jim Shorthose
Fish, Horses and other Animals by Jim Shorthose
Advertising Creative by Tim Altstiel and Jean Grow
How to do better creative work by Steve Harrison
My business idea is about starting up a company that would provide advertising service which would be based on traditional understanding of art & design. That would involve practitioners from different art backgrounds coming together and collaborating. The startUP company would specialise in advertising on three different platforms: print media, web and video.
In terms of the team, I would be looking for people that specialise in areas I'm not familiar with: web and graphics. If I'm lucky, I'd find a person that specialises in both in order to keep the crew as small as possible.
My client would be someone starting out his own career (mainly in art or creativity related businesses such as hairstyling/make up, architecture, publishing, gardening, etc) and in need of branding and self - advertising. The main goal of my company would be providing people with simple, creative and effective advertising material that would be comprehensible in the first place.
And NOW- the fun part where I have to figure out business values, business plan, sustainability and all those things I'm not aware of.
Two intense weeks ahead.
sounds good. I think the usp of the company and the UP of the company is the practitioners especially if you can argue that that collaboration will result in innovative results. look at the traditional advertising agency makeup. you might need to model a mock campaign to successfully argue this though, so get speaking to your wide and varied network and sell it.
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