Thank You video for the Alumni Fund

PROPOSAL


The package


My product is a 30s video for Nottingham Trent Universities Alumni Fund. The purpose of this video is to say thank you to donors that have donated money for the University. The main goal of my product is to show where directly the donated money went and how life changing the donation was. The initial structure of this project is a three-step package:

PLEASE DONATE
DONATION
THANK YOU

Each step provides visual presence of the fund. In the first stage a potential donor would receive a letter in his mail asking to donate for university.
The second stage includes having the donor giving money to University whether online, by check or making a standing order if preferred.
This proposal focuses on the third stage where University is thanking for the donation.

The final product would consist of three different videos depending on to which area the money has been donated to.
The three areas are:

Arts (fine arts, music, drama)
Sports
Science research

If a donor decides to donate money online, he or she would immediately see the video after the donation has been conformed. If the donation has been made by cheque, the donor would receive a DVD in mail.


The video

My final product will represent the video that would be shown after a donation for the art section.
It is a 30s video showing an art student with a particular interest for drama and explaining how the Alumni fund helped her get closer to her dream of becoming an actress. Even though she is interested in drama, but she mentions that the Alumni Fund also helps other students with interests in different art areas.
The location I chose is a Conservatory where different art disciplines take place so that the audience could make the connection between different art forms. The girl would be slowly approaching the camera as she is talking about the fund and her experience.
In this short video we would also see a transition between a regular art classroom and a 'home made stage'.