Tuesday, 28 February 2012

Making a music video (in an uber creative way)

As you all (hopefully) know, I am making a music video for Hardback Fiction in a month or so. Had a little bit of disaster two weeks ago when the band member that I am working with announced that :
1. He's not in the band anymore
2. The band wants to promote a different song

****Panic attack****

It's all good now: Dave (the previously mentioned band member) is going to help me out on set and beforehand.
At the moment we're waiting for the band to finish the final recording and then we will be able to get things rolling.
I changed my initial idea that was submitted before Christmas so I now have to all the paperwork, sketchbooks, storyboards etc all over again.
The good thing is, that me and Dave meet up almost every week and exchange ideas, findings, concept examples so I thought I'd put some of this important stuff here.
Here's the playlist that I keep on updating for the references and styles we're gonna use while making the music video:

The Playlist


The whole process is really organic but I find it hard to drop my initial ideas and switch to others.

Monday, 13 February 2012

Artifact 2

Go Iceland!


I am still quite skeptic about my findings that contradict my previous guess about the death of the album as we know it. My first artifact/ interview proved me completely wrong so I decided to turn around and find out what is behind the album and what is the value in different formats of music.
Was trying to compare the pros and cons of the tradition album and the App version.
What different features they offer?




I honestly do not think my tutor allows me to use the same examples again BUT what if the good examples have become PERFECT since I have checked them? This is an album or at least Sigur Ros thinks it is. It costs around £50 but you get everything from the concert CD, Vinyl and DVD to a piece of garment that Sigur Ros wore during the tour.
I would not mind getting such thing as a gift but don't think I would purchase the album in this form. The whole message behind this specific design is really evoking and innovative as well as allowing people to get closer to the artist they adore. Let's look at the idea of collecting autographs, taking pictures with your favourite artists at gigs etc. It's all about the relationship with your music. That is the purpose of such items that look unnecessary at the first glance.




A total opposite to the traditional form of the album is the App.
Bjork is the first artist to release an album in a form of the App. Why would somebody go for such an unusual format? Because of its inventiveness and the experience of interaction that the regular album is not able to offer.

In my artifact I tried to compare the two and find the similarities between them. What is the format of tomorrow? We'll find out.